TUNE IN HOMEWORK - Week 1

This weekend could you research 2 of the designers on the brief and produce a high quality response to one.

Use the questions on the brief to help you analyse their work and be sure to choose work that inspires you for this project!

DUE MONDAY

Thanks!

Impossible dreams evaluation guidelines.

1. We produced the evaluation in class on the final day. If you missed that, heres a helping hand: Please use the words and sentence 'help' from the analysis work sheet (posted earlier) to be sure you are talking about the right stuff. This is VERY important with final grading.....
   
   
   
   
   Who or what has inspired you for this project? Consider designers, adverts, fellow students, films. Please evaluate and say why these people have affected you. What specifically has changed your work. Illustrate your answers.

2. How have you used the research to develop this project? What campaigns did you think were most appropriate/useful, with reasons why?

3. How did you generate ideas, what techniques did you use (group work, looking at books, brainstorms etc). Which techniques where effective and why?

4. Which impossible dream did you choose and why? What concept did you use to sell this impossible dream? Why was it successful/wasn’t it successful?

5. Was your photo shoot successful? (lighting/models/quality/location). Did the final images communicate your idea? Did it work within a poster format? Why?

6. What colours, typefaces, images, drawings did you use within your three posters? Why did you use these? What tone/emotion did it create? How did it communicate to your target audience? Go through each poster separately and explain. Illustrate!

7. How has Photoshop helped to create your posters? How did it develop final outcomes (consider scale, layout, colour, text, image)?

8. What problems have you had to overcome technically and creatively. Please illustrate.

The Beggars Banquet evaluation guidelines.

Be sure to use the analysis worksheet and tick off the words that you use. If you stick to this you can't go far wrong. Be sure to illustrate your evaluation with relevant images from your sketchbook.

1. Who or what has inspired you for this project? Consider designers, adverts, fellow students, films. Please evaluate and say why these people have affected you. What specifically has changed your work. Illustrate your answers.

2. How have you used the research to develop this project? What campaigns did you think were most appropriate/useful, with reasons why?

3. How did you generate ideas, what techniques did you use (group work, looking at books, brainstorms etc). Which techniques where effective and why?

4. What was the concept for your project? why did you choose to develop this? Why was it successful/wasn’t it successful?

5. Was your photo shoot successful? (lighting/models/quality/location). Did the final images communicate your idea? Did it work within a poster format? Why?

6. What colours, typefaces, images, drawings did you use within your three posters? Why did you use these? What tone/emotion did it create? How did it communicate to your target audience? Go through each poster separately and explain. Illustrate!

7. How has Photoshop helped to create your posters? How did it develop final outcomes (consider scale, layout, colour, text, image)?

8. What problems have you had to overcome technically and creatively. Please illustrate.

The Beggars Banquet Checklist

Research:
You should have completed all of the research from the Homework set for this project (see earlier blog post). This is your final major project so on top of this research you should have at least 3 of your own self initiated pieces of research, analysed with the words from the Analysis work sheet. Be sure to make comparisons between your work and a designers work.

Mood boards and found visuals:
You should have 4-6 pages of mood boards and diverse inspiring imagery within your sketchbook.

Ideas:
You should have several very thorough brainstorms developing concepts fpr this project / strap line... tonnes of words across the pages of your brainstorms. I don't want just a few!

Sketches: You should have sketched out your best ideas into posters, made mock ups of your leaflets etc. These should be annotated with arrows and appropriate vocabulary being used.

Initial designs:
You should mock your initial designs up using google images or initial photographs yo may have taken.

Photo shoots:
You should complete one, ideally two photo shoots for this project, contact sheets printed and best photographs selected and printed larger.

Experimental imagery:
Using drawing, and various techniques and materials, experimental and imaginative visuals should be produced in development for posters etc.

Typography:
Imaginative type face research and development using computers and hand rendered techniques.

Branding:
You should have developed an interesting logo for the project. At least 20 sketches and then several variations developed and produced multiple times until a final logo is produced.

Final Poster / Final leaflet / Final guerilla advertising concept visualised. These should be presented in a very sophisticated way within sketchbooks. Printed on good paper, trimmed, or for the leaflets little pockets made in a sketchbooks if necessary. Not just pritt sticked in!

600 word evaluation.

This should fill a couple of sketchbooks, busy full pages all thoroughly annotated.

This project is the difference between getting the best grades for your final mark. There is lots of potential distinctions in the class so really push it. An hour each day will get it looking pretty amazing.

Analysis worksheet

Analyse your work throughout your sketchbooks, artist research and evaluations, using the following words. Include ALL of them at least once in your sketchbook and again in your evaluation - Tick them off.

Almost all of your artist research should have a response in your sketchbook.

Research at least 5 designers/artists per project.

Within photoshop I have explored (explan what effect it has)

Layers, Transparency

Experimental

Printing

Resaloution

Brightness/contrast

Colour

I have selected this typeface because

colour

letterform/shape

scale

tone of voice

appeals to my target audience

weight of text

use of uppercase/lower case etc…..

I have laid out my work in this way because…

contrast

negative space

typography

layering

hierarchy

scale

line

shape

aesthetics

format

rule of 3rds

balance

cropping

eWere they suitable typefaces? Could it feed into an outcome?

I have used this language in my strap line because…

Target audience

tone (humour, serious, guilt, emotions)

suits the brand values

has this meaning, conveys this idea etc.

Within my photo shoots this shot has considered

lighting

angles

perspective

depth of field

location

studio

camera quality

model styling

props

emotion

overall look and feel. Was it suitable?

It has this meaning, conveys this idea by…

Within the colour in this piece I have focussed on

saturation

tonal value

contrast

block colour

texture etc.

Was it suitable colour? Could it feed into an outcome?

Within this visual response I have considered

tonal value

materials

experimentation

scale

mark making

depth

energy

movement.

Were they suitable materials? Could it feed into an outcome?

It has this meaning, conveys this idea by… etc.

I have used this concept as it

appeals to a certain audience (playful, thought provoking),

tells a story/narrative,

a viewer associates,

nostalgic,

relevant,

engaging etc.

COMPARE SOME OF YOUR CONCEPTS WITH EACHOTHER AND OTHER DESIGNERS WORK. Explain how different ideas can work within a concept. Lynx campaigns have the concept of being attractive to girls but are visualised through many different ideas.

I was inspired by *Designer/Artist name*

use of composition (rule of 3rds, balance, cropping etc)

colour

layering

juxtaposition

tone of voice

mark making

scale

concept

depth etc.

I have utilised this in my own work here by…..etc (compare designer and artist work to your own work at least 5 times throughout a project.) Is their style suitable to your own work? Could it feed into an outcome?

Analysis work sheet

Impossible dreams homework checklist

1 - Produce 4 pages of mood boards exploring your possible dream visually. Don't be obvious! Think laterally, imaginatively and creatively when sourcing visuals.

2- Research and analyse an advertising campaign. Use the questions on the brief to help.

3 - Produce one Photo shoot to get visuals for your photography based poster

4 - Finish some of the collage type faces started in class and scan in.

5 - Research typefaces from www.hadmadefont.com. Show examples of the work in your sketchbook and analyse. Why do you like them? How are they successful? Use the analysis worksheet to help.

6 - Collect objects to make type out of in lesson time. Food? Nuts bolts? Clock parts? sweets? Be imaginative!

7 - Get sketchbooks completely up to date for a crit on Tuesday 25th March.

Beggars banquet homework checklist

You should have all of these Homeworks complete, only a few weeks left until this project is due:

- 3 double page spreads of mood boards exploring ideas surrounding the Beggars Banquet and sustainability etc.

- Research 5 posters that inspire you. Use the analysis work sheet to analyse the posters and explain why you like them. Refer to type, colour, scale, concept, layout etc.

- Produce 6 detailed sketches of your poster ideas.

- Produce mock ups of your poster ideas and sketches using Google images and Photoshop. 

- At least 2 effective photo shoots, contact sheets printed, best photographs printed larger and presented appropriately.

- Research 10 logos that inspire you, explain what you like, what's successful. COMPARE the logos to each other.

- Produce 15 varying Logo ideas sketched out in your sketchbooks. 

- Research and compare 2 advertising campaigns. See brief for questions to answer.

- Finish brainstorm on guerilla advertising and sketch out and annotate at least 6 ideas.

Beggars Banquet work due for thursday

hey guys

This weeks Homework is to research and compare two guerilla adverts. I've seen all the ones on google search 'guerilla adverts' so dig deeper!

Answer the following Questions:

What is guerilla advertising?

What different techniques are used in the examples you have looked at?

How do they appeal to different target audiences?

Are they effective? Which one is most effective? Why?

Could these techniques be applied to the Beggars Banquet? How?

Due for Thursday.

Impossible dreams HW due for Thursday

Hey guys

Homework is to research 2 type posters and  2 creative type faces analyse answering the following questions.

See the following websites for some good examples:

www.handmadefont.com

http://www.typographicposters.com/

http://www.webdesignerdepot.com/2009/09/30-typography-posters-that-youve-probably-never-seen-before/

Answer the following questions within your analysis:

Who designed it? 

Whats appealing about the typeface/poster? Colour / materials / scale / layout / letter-forms etc.

What is/could the typeface/poster be used for?

How could you use similar techniques within your own work.

Hey guys

This week you should be producing experimental collage in response to designers Hannah Hoch, Eduardo Recife and Martin O'neill. Lot's of you have already done this research so you should be producing a variety of responses, not just one - Study the illustrators work closely before jumping in.

Use photocopies of your gold card and photography
magazines
pens, pencils for lines and scribbles
coloured paper
textures
and anything else that will add interest to your pieces.

You will be using these within your mixed media poster so be sure they are advertising your Impossible Dream effectively and communicating the right message.

You probably noticed HW didn't upload to the blog last week (yay for you!) so i hope this week off has allowed you to catch up with all other HW's.

See you all Thursday!!

Paul

The Beggars Banquet Homework due for Tuesday

Graphics 2nd years:

Hey guys - You should have a poster finished for the first Monday back including your own photo shoot and visuals and type. We are just over half way through the project now so need to be sure this is done. You should have 1 soft back sketchbook complete by now. Having an outcome without the sketchbook work to back it up counts for very little - I need to see all development and how you got there.

Over the half term you should research 10 varying logos that could inspire your own. Annotate the found logos explaining why they are effective. Produce 10 varying logo ideas of your own and draw in detail your final logo ready to produce on illustrator on your first day back.

There will be a halfway assessment on the first Thursday back where i will be assessing where you are at and sending images of work to The Beggars Banquet so they can also get an idea of where you are individually and start getting an idea of potential winners.

See you soon!!

IMPOSSIBLE DRAEMS - Homework for Monday

Cut one gold card print of one of your photographs of cut text into the gold card. This should take a good amount of time, focus on detail within the piece. This could be used within your mixed media piece so really think about what image you are using.

Also research Eduardo Recife or Martin O'neill and respond to their work using your own visuals but their style. This again could be used within your final poster.

ARCHITECTURE PROJECT - due Wednesday 26th

Hey guys,

Well done for picking it up at the end of this project. You responded to our moans like professionals and have some excellent work... You just need to finish off effectively to make it really great and bag the top marks.

See previous post for halfway checklist.

Following that you should have designed, developed and produced a final outcome. This should include:

- Design sketches/ideas
- At least 3 pieces of research into relevant designers/artists for you.
- Responses to research.
-Development of visuals working towards your outcome. This should be exploring various materials and techniques and should be rich with experiments and imaginative visuals. (15 pages).
-  One well resolved and accomplished outcome presented professionally.


Your evaluation should be word-processed and be between 500 & 800 words in length. Please discuss anything you feel was significant to your work in this project, but ensure you cover the following points:

·       Describe how you gathered source imagery for the project, how successful were your drawings and photos? What did you see in your images that you thought had potential for development into substantial 2D or 3D work.
·       How did you go about developing your imagery? What techniques and materials did you use? How successful were these experiments? Did your printmaking and collage work help you to reach your final outcomes?
·       Describe your outcome, discuss their formal elements such as composition, technique, use of colour and format, layout etc. Do you consider your outcome successful? Discuss its strengths and weaknesses.
·       What Architects and Artists work did you research during the project? Were any of these particularly helpful in providing ideas/inspiration for your own work? Identify the aspects of Artists/Architects work that you found helpful or interesting.
·       How well do you think you worked in this project overall? Did you manage your time effectively? Suggest improvements you might have made to your approach. Did you enjoy the project, if not suggest changes that might have made the project more enjoyable.

Including photos of your final piece in your book alongside your evaluation is helpful.

ARCHITECTURE WORK

Now You've had the London trip you should all have the imagery you need to really accelerate with your projects. The remainder of this week and next week should be spent developing responses to your London imagery and planning your final piece.The final 2 weeks of the project should be dedicated to the production of your chosen project outcome.
From your London photos you should be making drawings, prints, collages and starting to combine media to create multi layered images. This may involve using techiques such as PhotoShop, acetate collage, spray stencils, carbon printing, painting and the inclusion of text elements.
As a guide you should have the following (as a minimum) in your sketchbook by Monday 3rd February:

Pre trip work:

• Selection of your best photos from the College architecture.
• Research into 2 modern Architects (see the brief for names).
• 1 or more sustained full page pencil tonal drawings based on your College photos.
• 1 or more controlled linear (fineliner/biro) drawings based on your College photos.
• At least 2 additional drawings exploring alternative media/technique - these could be faster more expressive pieces.
• 1 good Gold Card print from your College photos.
• At least one Collage/mixed media piece developed from your College imagery.
• Brainstorms and moodboards on London.

 Post Trip work: PLEASE PUT EFFORT, CARE AND ATTENTION INTO EACH PIECE, DON'T JUST RUSH IT OUT TO GET IT DONE.

• Selection of your best photos from the London Trip.
• Research into 2 Artists/Designers whose work is inspired or influenced by Architecture (see the brief for names). If you know what you are planning for your final piece then try to find at least one practitioner whose work has a clear relationship to your intentions - so if you are planning a sculptural garment look at a Fashion Designer/collection that extends the body through structural garments.
• A sustained full page pencil tonal drawings based on your London photos.
• And/or a controlled linear (fineliner/biro) drawing.
• At least 2 additional drawings exploring alternative media/technique - these could be faster more expressive pieces.
• 1 or more good Gold Card print from your London photos.
• At least 1 sustained and successful piece of monoprinting
• At least 2 Collage/mixed media pieces developed from your London imagery.
• Paper building made ready to be photographed.
• Photoshop experiments using your photography.
• Other experiments e.g. Carbon prints, spray stencils, painting - ideally these approaches should be combined to create multi-layered images.
• Visual planning and notes that outline your intentions for your project outcome (this might be combined with your experiments in the bullet point above). The nature of this planning might be very different from person to person, it could take the form of Fashion Drawings, experiments with 3D media, storyboards for animation or many other things.