Analyse
your work throughout your sketchbooks, artist research and evaluations, using the following words.
Include ALL
of them at least once in your sketchbook and again in your
evaluation - Tick them off.
Almost
all of your artist research should have a response in your
sketchbook.
Research
at least 5 designers/artists per project.
Within
photoshop I have explored (explan what effect it has)
Layers,
Transparency
Experimental
Printing
Resaloution
Brightness/contrast
Colour
I
have selected this typeface because
colour
letterform/shape
scale
tone
of voice
appeals
to my target audience
weight
of text
use
of uppercase/lower case
etc…..
I
have laid out my work in this way because…
contrast
negative
space
typography
layering
hierarchy
scale
line
shape
aesthetics
format
rule
of 3rds
balance
cropping
eWere
they suitable typefaces? Could it feed into an outcome?
I
have used this language in my strap line because…
Target
audience
tone
(humour, serious, guilt, emotions)
suits
the brand values
has
this meaning, conveys this idea
etc.
Within
my photo shoots this shot has considered
lighting
angles
perspective
depth
of field
location
studio
camera
quality
model
styling
props
emotion
overall
look and feel. Was it suitable?
It
has this meaning, conveys this idea by…
Within
the colour in this piece I have focussed on
saturation
tonal
value
contrast
block
colour
texture
etc.
Was
it suitable colour? Could it feed into an outcome?
Within
this visual response I have considered
tonal
value
materials
experimentation
scale
mark
making
depth
energy
movement.
Were
they suitable materials? Could it feed into an outcome?
It
has this meaning, conveys this idea by… etc.
I
have used this concept as it
appeals
to a certain audience (playful, thought provoking),
tells
a story/narrative,
a
viewer associates,
nostalgic,
relevant,
engaging
etc.
COMPARE
SOME OF YOUR CONCEPTS WITH EACHOTHER AND OTHER DESIGNERS WORK.
Explain how different ideas can work within a concept. Lynx campaigns
have the concept of being attractive to girls but are visualised
through many different ideas.
I
was inspired by *Designer/Artist name*
use
of composition (rule
of 3rds, balance, cropping etc)
colour
layering
juxtaposition
tone
of voice
mark
making
scale
concept
depth
etc.
I
have utilised this in my own work here by…..etc (compare
designer and artist work to your own work at least 5 times throughout
a project.) Is
their style suitable to your own work? Could it feed into an outcome?
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