TUNE IN HOMEWORK - Week 1

This weekend could you research 2 of the designers on the brief and produce a high quality response to one.

Use the questions on the brief to help you analyse their work and be sure to choose work that inspires you for this project!

DUE MONDAY

Thanks!

Impossible dreams evaluation guidelines.

1. We produced the evaluation in class on the final day. If you missed that, heres a helping hand: Please use the words and sentence 'help' from the analysis work sheet (posted earlier) to be sure you are talking about the right stuff. This is VERY important with final grading.....
   
   
   
   
   Who or what has inspired you for this project? Consider designers, adverts, fellow students, films. Please evaluate and say why these people have affected you. What specifically has changed your work. Illustrate your answers.

2. How have you used the research to develop this project? What campaigns did you think were most appropriate/useful, with reasons why?

3. How did you generate ideas, what techniques did you use (group work, looking at books, brainstorms etc). Which techniques where effective and why?

4. Which impossible dream did you choose and why? What concept did you use to sell this impossible dream? Why was it successful/wasn’t it successful?

5. Was your photo shoot successful? (lighting/models/quality/location). Did the final images communicate your idea? Did it work within a poster format? Why?

6. What colours, typefaces, images, drawings did you use within your three posters? Why did you use these? What tone/emotion did it create? How did it communicate to your target audience? Go through each poster separately and explain. Illustrate!

7. How has Photoshop helped to create your posters? How did it develop final outcomes (consider scale, layout, colour, text, image)?

8. What problems have you had to overcome technically and creatively. Please illustrate.

The Beggars Banquet evaluation guidelines.

Be sure to use the analysis worksheet and tick off the words that you use. If you stick to this you can't go far wrong. Be sure to illustrate your evaluation with relevant images from your sketchbook.

1. Who or what has inspired you for this project? Consider designers, adverts, fellow students, films. Please evaluate and say why these people have affected you. What specifically has changed your work. Illustrate your answers.

2. How have you used the research to develop this project? What campaigns did you think were most appropriate/useful, with reasons why?

3. How did you generate ideas, what techniques did you use (group work, looking at books, brainstorms etc). Which techniques where effective and why?

4. What was the concept for your project? why did you choose to develop this? Why was it successful/wasn’t it successful?

5. Was your photo shoot successful? (lighting/models/quality/location). Did the final images communicate your idea? Did it work within a poster format? Why?

6. What colours, typefaces, images, drawings did you use within your three posters? Why did you use these? What tone/emotion did it create? How did it communicate to your target audience? Go through each poster separately and explain. Illustrate!

7. How has Photoshop helped to create your posters? How did it develop final outcomes (consider scale, layout, colour, text, image)?

8. What problems have you had to overcome technically and creatively. Please illustrate.

The Beggars Banquet Checklist

Research:
You should have completed all of the research from the Homework set for this project (see earlier blog post). This is your final major project so on top of this research you should have at least 3 of your own self initiated pieces of research, analysed with the words from the Analysis work sheet. Be sure to make comparisons between your work and a designers work.

Mood boards and found visuals:
You should have 4-6 pages of mood boards and diverse inspiring imagery within your sketchbook.

Ideas:
You should have several very thorough brainstorms developing concepts fpr this project / strap line... tonnes of words across the pages of your brainstorms. I don't want just a few!

Sketches: You should have sketched out your best ideas into posters, made mock ups of your leaflets etc. These should be annotated with arrows and appropriate vocabulary being used.

Initial designs:
You should mock your initial designs up using google images or initial photographs yo may have taken.

Photo shoots:
You should complete one, ideally two photo shoots for this project, contact sheets printed and best photographs selected and printed larger.

Experimental imagery:
Using drawing, and various techniques and materials, experimental and imaginative visuals should be produced in development for posters etc.

Typography:
Imaginative type face research and development using computers and hand rendered techniques.

Branding:
You should have developed an interesting logo for the project. At least 20 sketches and then several variations developed and produced multiple times until a final logo is produced.

Final Poster / Final leaflet / Final guerilla advertising concept visualised. These should be presented in a very sophisticated way within sketchbooks. Printed on good paper, trimmed, or for the leaflets little pockets made in a sketchbooks if necessary. Not just pritt sticked in!

600 word evaluation.

This should fill a couple of sketchbooks, busy full pages all thoroughly annotated.

This project is the difference between getting the best grades for your final mark. There is lots of potential distinctions in the class so really push it. An hour each day will get it looking pretty amazing.

Analysis worksheet

Analyse your work throughout your sketchbooks, artist research and evaluations, using the following words. Include ALL of them at least once in your sketchbook and again in your evaluation - Tick them off.

Almost all of your artist research should have a response in your sketchbook.

Research at least 5 designers/artists per project.

Within photoshop I have explored (explan what effect it has)

Layers, Transparency

Experimental

Printing

Resaloution

Brightness/contrast

Colour

I have selected this typeface because

colour

letterform/shape

scale

tone of voice

appeals to my target audience

weight of text

use of uppercase/lower case etc…..

I have laid out my work in this way because…

contrast

negative space

typography

layering

hierarchy

scale

line

shape

aesthetics

format

rule of 3rds

balance

cropping

eWere they suitable typefaces? Could it feed into an outcome?

I have used this language in my strap line because…

Target audience

tone (humour, serious, guilt, emotions)

suits the brand values

has this meaning, conveys this idea etc.

Within my photo shoots this shot has considered

lighting

angles

perspective

depth of field

location

studio

camera quality

model styling

props

emotion

overall look and feel. Was it suitable?

It has this meaning, conveys this idea by…

Within the colour in this piece I have focussed on

saturation

tonal value

contrast

block colour

texture etc.

Was it suitable colour? Could it feed into an outcome?

Within this visual response I have considered

tonal value

materials

experimentation

scale

mark making

depth

energy

movement.

Were they suitable materials? Could it feed into an outcome?

It has this meaning, conveys this idea by… etc.

I have used this concept as it

appeals to a certain audience (playful, thought provoking),

tells a story/narrative,

a viewer associates,

nostalgic,

relevant,

engaging etc.

COMPARE SOME OF YOUR CONCEPTS WITH EACHOTHER AND OTHER DESIGNERS WORK. Explain how different ideas can work within a concept. Lynx campaigns have the concept of being attractive to girls but are visualised through many different ideas.

I was inspired by *Designer/Artist name*

use of composition (rule of 3rds, balance, cropping etc)

colour

layering

juxtaposition

tone of voice

mark making

scale

concept

depth etc.

I have utilised this in my own work here by…..etc (compare designer and artist work to your own work at least 5 times throughout a project.) Is their style suitable to your own work? Could it feed into an outcome?