Analyse your work throughout your sketchbooks, artist research and evaluations, using the following words. Include ALL of them at least once in your sketchbook and again in your evaluation - Tick them off.
Almost all of your artist research should have a response in your sketchbook.
Research at least 5 designers/artists per project.
Within photoshop I have explored (explan what effect it has)
I have selected this typeface because
tone of voice
appeals to my target audience
weight of text
use of uppercase/lower case etc…..
I have laid out my work in this way because…
rule of 3rds
eWere they suitable typefaces? Could it feed into an outcome?
I have used this language in my strap line because…
tone (humour, serious, guilt, emotions)
suits the brand values
has this meaning, conveys this idea etc.
Within my photo shoots this shot has considered
depth of field
overall look and feel. Was it suitable?
It has this meaning, conveys this idea by…
Within the colour in this piece I have focussed on
Was it suitable colour? Could it feed into an outcome?
Within this visual response I have considered
Were they suitable materials? Could it feed into an outcome?
It has this meaning, conveys this idea by… etc.
I have used this concept as it
appeals to a certain audience (playful, thought provoking),
tells a story/narrative,
a viewer associates,
COMPARE SOME OF YOUR CONCEPTS WITH EACHOTHER AND OTHER DESIGNERS WORK. Explain how different ideas can work within a concept. Lynx campaigns have the concept of being attractive to girls but are visualised through many different ideas.
I was inspired by *Designer/Artist name*
use of composition (rule of 3rds, balance, cropping etc)
tone of voice
I have utilised this in my own work here by…..etc (compare designer and artist work to your own work at least 5 times throughout a project.) Is their style suitable to your own work? Could it feed into an outcome?